Direct Marketing is used to communicate straight to the customer using email and social media, mobile, direct mailer and response advertising channels. The advantages of Direct Marketing are being leveraged by business big and small as they are all realising the immense value of finding, engaging and retaining unique customer relationships.
Our expertise allows us to identify customer clusters based on their behaviour and create strategic and targeted communication that encourages behavioural changes and enhances customer loyalty. We use strategic Database Marketing to help our clients develop customer-focused marketing intelligence and assist them in managing and communicating to their databases.
Our clients, both B2B and B2C rely on us to develop customer-centric, creative, personalised and targeted direct marketing campaigns to maximise response results. Our best practices and Direct Marketing strategies help our clients:
- Gain insight and expand their customer base
- Plan and engage in strategic implementation to acquire new customers
- Leverage relationships with existing customers to cross sell and up sell
- Nurture customers, improve retention and decrease churn
- Locate and innovatively target new marketing opportunities
- Assist with new product launches
We are a performance driven marketing company and every Direct Marketing initiative of ours is focused on generating leads, maximising customer life time value, management of loyalty programs and optimising your marketing investment.
Our integrated, strategically-focused solutions will help our clients expand their reach and achieve their marketing objectives, with measureable results!
Our Direct Marketing services
We combine multiple Direct Marketing services to roll out innovative action plans and deliver measurable business results. Our Direct Marketing services include:
At End To End we have close to one and a half decades of working closely with our clients on a range of Direct Marketing engagements. In the process we have evolved scientific and proprietary business models to respond to various marketing needs including Acquisition, Loyalty Management, Customer Attrition Management and Database Management.
The End To End Advantage
- Planned - innovative and strategic direct marketing campaigns
- Focused - to ensure cost-effectiveness and higher response rates
- Meticulous - carefully developed and accurate databases
- Validated - spam proof to ensure the integrity of our clients
- Quantifiable - faster measurable results than conventional media